If you haven’t already, now is the time to invest in a mobile-friendly and responsive website.
Google’s first incentive to increase results for mobile friendly websites was back in April 2015, and as of May 2016, Google have took their second step in updating their mobile search algorithm. That’s a page by page process of sorting through unresponsive/responsive websites to you and me! This will give higher Google search rankings to mobile-friendly and responsive websites, meaning if your website has always performed well on Google searches (but you haven’t updated your website), then it’s all about to change in the next few weeks/months as it’s all rolled out
What’s a Responsive Website?
A responsive website design will adjust accordingly to any screen size, on any device. This is whether you’re viewing a site on a mobile or a desktop, giving an optimum browsing experience to visitors of your website. In August 205, OfCom published that only 14% of all UK internet searches are now performed on the traditional desktop computer, which shows you can’t afford to get left on the virtual scrapheap due to changes needed on your website that can be easily and affordably addressed.
Now if you still haven’t got a clue what we’re talking about and how it may apply to you and your business, you can get some free insights from Google. Simply whack your business’ URL address into Google’s simple mobile friendly test, which will tell it to you straight, not sparing any feelings!
People have very short attention spans these days, so if your website if difficult to navigate around, then it’s simple: they’ll buy from your competitor who makes it easier for them. A mobile-friendly website isn’t just aesthetics, it’s the difference between winning or losing a sale. Consumers are also far more likely to perform local searches from their smartphones, so it’s just as important for local SME’S (Small/Medium Enterprises) to get on the bandwagon too.
You’ll be surprised at how affordable it is to update your website and, in comparison to what a bad website could be costing your business, there really is no time to waste, get in touch today!
