It’s believed we have 10 seconds; but with media consumption at an all-time high, you could have as little as 1.7 seconds to make an impactful first impression on your target audience (there’s probably a reason YouTube has a 3 second skip button!). Not a long time, right? But how you choose to communicate – and more importantly, the message you use – can make all the difference. That’s where animation can become your best marketing secret weapon.
Using animation within your marketing can help your strategy in a number of ways. Not only is it a great visual asset, but it’s also an effective way to convey a complex message, your brand values and much more. Let’s look at some of the ways animated video can boost the success of your marketing.
It’s engaging
Social media is a platform where the recommendation for the ‘best performing’ media changes all the time. One week it’s carousels, the next it’s Reels. But one thing that always remains is how animation can create effective audience engagement, when done right. Whether it’s through 2D video or 3D animation, the combination of bold colours, dynamic transitions and even picking the right soundtrack can grab the attention of your viewers within seconds. This can also be boosted further when combined with video footage or photography. So long as the purpose of your message is clear within the first few seconds, you’ll have a better success rate of keeping your viewer watching until the end.
Create brand awareness
As an animation agency, we know that animation can be used for any business. Over the years we’ve created animations for a wide range of brands, from health cash plan providers and manufacturers to builders and producers of cheese. We approach each project with the brand and objectives in mind, but the best ways to use animation may be determined by the type of business you have, what you want to say to your audience and what action you want them to do. Expertly made animated videos not only help to create brand awareness, but they can also become part of what makes your brand recognisable.
Help tell your story
One of the biggest benefits of using animation is that it can help to convey a story in an engaging way. You might have a product or service offering that is hard to convey or simply not possible to achieve with a real camera. Or you might simply want a fun way to tell your brand story that makes you memorable – a new product launch, for example, is a great opportunity for using this form of video. With professional 2D or 3D animation, you can help viewers understand exactly who you are as a brand and what makes you different. In fact, simply using animation can be one of the ways that you show your audience you’re different to your competitors. The look and feel of your animation can also be used throughout other areas of your marketing, for complete brand cohesion.
Making content memorable
Studies show that animated content can be easier for viewers to remember, when compared with reading plain text or viewing a static image. When executed well (and with the support of a creative animation team like us!), you can speak to your target audience with marketing messaging that’s not only on-brand, but is done in a way that excites, intrigues and is remembered. What’s more, content that really speaks to an audience can encourage sharing, increasing your reach and engagement further.
Cost effective alternative to video
Live action video is a great way to add a human touch to your brand, whether this is through a talking head video, a behind the scenes look at your operations or something more indepth. However, video can be a more expensive choice when compared to animation once you consider elements like hiring actors or presenters, sourcing locations and the hire of equipment. As a full-service marketing agency, we provide all the services you need to support your business’ growth (including video and animation!).
Through our experience, we know the best way to craft your story, and identify the best form of media to support your marketing. If we think we can get just as impactful a result, if not better, through animation, we’ll always provide our clients with this option. Ultimately, it’s not just about providing clients with a finished product that looks good, it’s also about delivering something that gives them the best results and return on investment.
It’s versatile
Animation is one of the most versatile channels you can adopt within your marketing as you can use it across so many different platforms. From your social media channels (paid advertisements, Stories, organic feed posts) to your website (engaging headers, animations within pages) and even within internal or external communications; you can elevate your brand through the adoption of animation. Whether using 2D or 3D, our team can create bespoke illustrations and renders, combined with visual storytelling to represent your brand and format this for use across different platforms, based on your overall marketing strategy.
Ready to see what we can do? Learn more about our 2D video and 3D animation services and how we could support your marketing strategy. Have an idea you want to discuss? Get in touch with us.
