It’s hard to know how many are active businesses, but what it does show is that when it comes to launching your own website, modern technology has made it seem simple.
With the wide range of ready-made templates available through web builders, it’s never been easier for budding entrepreneurs, and even established businesses, to launch their own website. Want to launch a blog? There’s a plethora of layouts that will help you present your thoughts and ideas on your niche. Want to launch your own ecommerce offering? You’re guaranteed to find a platform that will provide you with the basics you need to get your store off the ground, with connections to payment gateways.
But when it comes to making sure that your website fully reflects your brand and can support your future goals, a bespoke web design can future-proof your business.
But why is it important to invest in a bespoke web design?
Bespoke vs templated web design
Using a template is a great way to get your website launched fast. Or so it can seem. Even if you have the basics right – content, some imagery and an email address for customers to contact you, depending on what you need your website to do for you, you’ll need a whole lot more.
If you need your site to connect to other systems like MailChimp, SalesForce, any sales inventory software you might be using (all based on your type of business), a templated site might not support this easily. Or, you may find yourself spending a lot of time and money purchasing plugins – and often, the wrong plugins – to get your site to function how you want. Unless you’re already a bit of a whizz in website building, trying to get it started without some help can be difficult.
Using a template also means that in a sea of other sites, your website won’t look as unique as you’d want. Having a bespoke website design helps you stand out from your competitors and shows your target audience exactly who you are. This is achieved in a number of ways such as your logo, your colour palette, your tone of voice – even the style of video or photography that you use. Every element crafts the story of who your brand is and how your solution is solving the question or problem your customers have.
At Kensa, template is a bit of a dirty word to us. We understand the importance of having your own brand and how, through the right brand rollout, this can help to establish a company with a target audience. By not using templates, not only does this mean our team can really flex those creative muscles, but it also means that in the realms of what’s possible – pretty much anything is possible. From sourcing the right integrations to support what your business needs now, to developing bespoke systems that will support your company in the future, we can create a platform that is designed specifically for your needs. A templated website will have a lot of limitations and, as you need to add more functionality, you may find yourself with a lot of bugs or worse – needing to start from scratch with a completely new website.
Bespoke WordPress websites
As a web design agency, we use WordPress to create client websites as it provides us with complete flexibility to build the right website to suit the needs of our clients. From simple yet stunning brochure sites, to fully integrated ecommerce environments, our team of talented designers and experienced WordPress developers craft sites that help you meet your objectives – no matter what they might be.
And our services can continue from your launch date. Building bespoke websites means we know your website inside and out, meaning when it comes to maintaining it, we’re your ideal partner. We’ll understand the finer details of your site, including any intricacies of integrations you have, the logic behind how your data is migrated from one system to another and much more. So when it comes to completing necessary updates, or even upgrading it to include more complex functionalities, we’re the best people for the job. What’s more, through our web hosting service, we keep your site (and more importantly, data) secure, giving clients complete peace of mind.
Expert web design in Shropshire
For 15 years, the team at Kensa have been creating 100% bespoke web design in Shropshire. From local businesses to global players, we’ve created on-brand websites for companies across all sectors that don’t just look good, they perform too. We might be a creative agency, but in everything we do, we consider your overall strategy and combine this with completely bespoke, jaw-dropping design. Whether you need your website to engage and capture sales leads, you want a website that showcases your portfolio of services, or you need an online presence that connects with internal operational platforms and integrations; we can help.
Let’s help you build your brand online. Learn more about our approach to creating websites or, if you need a little inspiration, take a look at some of our past work.
