From creative concepts to a full brand rollout, we helped CES create an identity that reflects how they’re on top of the clean energy industry.
The why behind the rebrand
CES first came to us for a full rebrand after feeling that their existing identity no longer reflected the business they’d evolved into. Following a refocus of their services to focus on what was important to them as a business, and where they wanted to specialise.
But things moved quickly. Within just a few months, CES had sharpened their focus to decarbonisation, energy management and sustainable infrastructure, all while investing in development across the team and new technologies. This was more than an expansion of services; it was an entire shift in purpose and one they wanted to shout about rightly!
As CES further evolved, it became clear that their brand needed to as well. This new brand was to showcase the innovators, problem-solvers and sustainability leaders they were growing into.
Developing a new brand
The new brand had three main objectives to make their brand as forward-thinking and impactful as the work they deliver:
- Put decarbonisation at the centre: The brand had to reflect their commitment to reducing carbon emissions through renewable energy solutions and innovative electrical infrastructure.
- Showcase their expertise: Whether advising, designing, installing or delivering full green energy solutions, CES needed to highlight their ability to seamlessly take businesses from an idea to a fully functioning system.
- Establish their position: As trusted specialists in Shropshire and beyond, they wanted to be seen not just as local competition but as a nationwide leader in sustainable energy.
The process behind reimagining a brand
We began by exploring what the new identity needed to stand for: sustainability, innovation, and expertise.
Our early design concepts each leaned into different aspects of the brand. One was bold and industrial, another sleek and tech-inspired, and another clean and conceptual. But none quite hit the balance CES needed to fully convey their new focus.
The concept that won CES over was the one with a colour palette of black, white and green. This evolved into a brand that felt modern and professional which was elevated with a bright green accent that stood for CES’s focus on sustainability and innovation. The final concept is confident and clean with energy efficiency at the centre.
The new website
The rebrand extended far beyond visual identity. We also delivered a brand new website to give CES a platform that truly reflected their mission.
From the homepage and beyond, the site contains messaging that speaks to their commitment to helping businesses reduce carbon emissions: while showcasing their wide ranging expertise, from solar energy and storage to off-grid decentralised energy centres.
The website is not only made to be solution-driven and easy to navigate, but it’s also designed to adapt across industries, from agriculture and horticulture to manufacturing and commercial businesses. The new website positions CES as a trusted partner for any organisation, small or large, looking to embrace cleaner energy solutions.
Looking ahead
We didn’t stop there. With their workwear now featuring the new logo and the copy across their entire website being aligned with CES’ mission, all touchpoints are now a true reflection of who CES are and what they stand for.
We created a brand that truly represents CES’s values, expertise, and long-term mission, and if your brand is ready for a transformation of this scale, we’d love to help. Get in touch now.
