What exactly is Digital Disruption we hear you ask?
Well, it’s most accurately described by Margaret Rouse (2014) as: “the change that occurs when new digital technologies affect the value proposition of existing goods and services”. Technology is developing rapidly – to think the difference in the last 10 years alone is far beyond what we could have ever predicted!
Consumer Behaviours
Digital Disruption is happening all the time and all around us. But don’t let the name fool you, this kind of disruption doesn’t have to be negative or have a negative impact on your business. Digital disruption can create a change in consumer behaviour and present new opportunities for marketing your business and reaching a larger audience, often at a lower cost.
By embracing existing and emerging advances in digital technology such as social media platforms. user engagement, software development and new responsive devices, you can see a wide range of benefits build for your brand. It could result in your business remaining competitive whilst, most importantly, keeping consumers aware and interested in your brand. It’s all about brand awareness and brand recall.
How to utilise digital disruption
In order to respond to digital disruption in the most effective way, capitalising on it’s developments where possible, but also putting damage limitation in place, relies on entrepreneurial and innovative marketing skills. Digital disruption is an innovative entity in its own right and it takes the same nature of response from a business to overcome it in the best way possible and obtain first mover advantage.
Now is the time to take full advantage of digital disruption and evolve your brand like never before. And we can help! From social media marketing and Search Engine Optimisation (SEO) to web design and copywriting, we can help your business tackle these new challenges, and propel your brand to new heights. Get in touch with the team to learn more about how we can support you.
