The founders of Dessus were looking to launch a new brand and product that exuded elegance, luxury and style. Through a Discovery Session, we were able to help the client understand the sales journey they wanted their customers to experience which was a high-end luxury fashion purchase, with the ability to customise a completely made-to-order belt. With different leather and metal hardware finishes to choose from, we proposed a new brand complemented by a bespoke WordPress website integrated with a 3D Product Configurator.
We started the process through the development of creative branding concepts. Each was designed with the brand’s desired audience in mind, meaning they needed to exude luxury, elegance and high-end. Through our process, the client was presented with multiple ideas which they could choose to either evolve further, or blend together for a finished brand that matched their vision. Following selection of their preferred brand, our design team rolled this out to identify the brand colour palette, confirmed typography and style to be used across their website and marketing materials.
The client’s business evolved around the bespoke ordering and manufacturing of luxury belts and belt buckles. As each piece is made to order, they did not have manufactured products ready to be photographed. Using the reference points, we crafted unique names for each product in the range. Our team took their CAD drawings and reference materials to create true-to-life 3D renders to showcase the metals, fabrics and finishing touches that made a DESSUS belt. Once we knew we had the product imagery honed, these were used to create realistic lifestyle images so prospective customers could see how the belt would look – and see how well they would compliment other accessories in their collection.
One of the key USPs of the brand was the customers ability to customise their belt. From choosing the metal, belt leather and adding a diamond into the centre, each element of the belt can be chosen. With no access to a real-life version of each belt in every finish, our team developed a 3D web configurator. This platform would allow a customer to choose a model, metal and leather and through each choice, see a 3D replication of how their belt would look. This was all completed through some very clever and technical 3D for web development, completely bespoke to DESSUS. This was linked to a bespoke WordPress website, linked with WooCommerce and plugins to support shipping, exchand rates and more.
Take a look at some of our other work involving product marketing
