To promote their innovate new online Corporate Centre, Paycare wanted a video to explain what it works and how it can benefit their customers. We worked with them to storyboard a motion graphics project and brought the journey to life by animating their distinctive brand style and characters.


The Client
Paycare exists to help individuals, families and businesses protect themselves against everyday healthcare costs and bills. Established for over 150 years, Paycare provides health insurance solutions to both individuals and businesses as part of an employment package.
The Brief
Paycare needed a informative video to market the release of their corporate centre, a new easy way for organisations to start their journey to better health and wellbeing. Being a service provider, they needed an engaging way to do this that was informative but also connected to the viewer effectively. We achieved this through motion graphics and animation, taking their distinctive style and characters to create a compelling – but informative – story that was easy to understand and digest.
The Outcome
The final video explains how the Corporate Centre works and the benefits to customers through a fun and engaging animation, complimenting Paycare’s branding.
Experience the power of motion graphics
Motion graphics are a great way to add movement, personality and character to your marketing. But it’s also a great way to convey a complicated product or service – or add life to any topic that might be hard to convey in an interesting way. Ready experience the power of animation in your marketing? Get in touch with the team today to start your project.