We created Halloween themed direct mail campaign to share with existing clients and prospective local customers The reason? To practice what we preach and showcase our services in creative way!
Direct Mail Campaign
Each direct mail pack we sent out to our clients included:
- 6x pop-out masks
- 6x mask handles
- ‘Top secret’ manilla folder
- A specimen pack of sweets
- Social media call to action
- Who Ya Gonna Call cards
- Halloween services brochure
- Kensa ghost sticker
- A chunky A4 box folder
How We Did It…
Building the packs included cutting strips of double-sided tape and attaching them to swizzle stick ‘handles’…at 6 masks per pack, that meant 1500 in total!
Each pack contained a mix of Halloween themed sweets, ordered in bulk then hand sorted, repackaged and sealed into our ‘specimen’ packets – that’s 2400g of sweets!
Putting The Beasts To Work
Each Halloween inspired monster was designed to compliment one of our services – from zombies bringing your branding back from the dead to vampires promoting marketing that doesn’t suck!
The pack was full of attention to detail, not only did it include masks, sweets and a brochure, but there was also these bespoke goodies:
- Kensa Halloween sticker
- Bespoke stamped file holding the masks
- Social media promo (with Kensa green paperclip, of course!)
- ‘Who ya gonna call’ business cards
Once all the individual bits were ready we still needed to package it – from assembling the folders and inserting everything in the correct order to bagging it up for protection against the elements and finally labelling for postage.
This project was a complete labour of love, but we hope it showed our clients just how far our creativity can go – and how you can make direct mail much more than just a simple flyer.
Want to utilise direct mail to build your brand awareness? Get in touch with the team to learn more about how we can promote your business in a tangible (maybe ghoulish?) way.
