Like so many, you may have arrived at this post thinking: script writing is purely for films, stage plays or presentations. Well we’re here to tell you that’s not the case. In fact, scripts provide the solid foundations to build a visual creative upon and at Kensa we’ve found that script writing is a crucial step in the creation of branded marketing video content.
Writing a narrative for your video
Sure, we might not be talking an epic tale here (or maybe your project is), but it doesn’t mean that a video campaign shouldn’t be any less compelling. A script can be a great way to ensure all the key messaging regarding your product are clearly communicated. It can also be a great way to design a narrative structure for your video, giving your content an engaging flow – this is important whether your video is live action, a 2D motion video or 3D animation.
A consistent voice
When it comes to marketing materials, it’s important that all assets in your campaign speak the same language – especially if your video is part of a campaign tied to a brand with its own identity. A piece of video content with a different tone of voice could alienate your customers or confuse the messaging. A script can set a tone of voice that’s consistent with your other marketing materials and overall brand strategy.
Giving creative direction
Writing a script can be a collaborative exercise across multiple functions. The tone of voice in a script from a marketeer may inspire a visual idea that a videographer has to enhance your content. Or a selling feature written within a script may give an animator an idea of how you could transition from one scene to another. A written basis of a video is beneficial for creating a storyboard and ensuring synergy between different departments creative areas.
Making video creation more efficient
So, the client has approved the script and storyboard and it’s now time to produce the content. A well-considered script will have all the visuals and narrative outlined so your teams know what shots they need to get and they fully understand the context and expectations of the production. This synergy leads to less questions and wrapping up filming quicker. When creating a script for a video, our team will not only think about the words (whether on screen or spoken) but against each line will consider the visuals – what needs to be considered or added on screen to add more clarification to the script? Is there anything that the video discusses that needs a visual representation for clarity and easy digestion of the content? This is all key to making branded video content engaging and effective.
Kensa and script writing
At Kensa, all our creative teams are under one roof and we’re here to collaborate on fulfilling creative briefs. We’ll ensure your script proposal matches the tone of voice of your brand and deliver unique visuals and creative ideas to ensure your video content stands out from the crowd.
See what we can do for you – get in touch about our script writing and video services.
