As a full-service marketing agency, with in-house video specialists, the focus for us is always on matching the right video format to the right message. This way, you can be sure that every second on screen is working hard for your brand.
What’s your objective?
Before jumping into the video deliverables like scripts, storyboard or locations, it’s important to focus first on the objectives of your content.
- Are you trying to build brand awareness?
- Is the content intended to drive enquiries or sales for a specific product or service you offer?
- Maybe your content is for educating, training or reassuring your existing customer audience – or maybe even your internal teams?
Once the objective of your content is clear, this helps to educate every creative decision. This includes the type of video you need, the tone, the length – even how it will be shared.
How to match a video type to your goals
Your goal will determine the video format your brand needs. Some of the different types of video content we’ve provided to our clients include:
- Brand film: This is ideal when you want to tell your brand story, highlight your values and position yourself in a busy market. This type of content is ideal for your website homepage and about page, or used in pitches, events and campaigns where you need to stand out.
- Product promo videos: Perfect for launches and campaign pushes where your focus is on one key product or service. This type of video we would edit as short, punchy and led by the key benefits to your audience – all designed to convert.
- Explainer videos: Have a product or service that’s a bit complex or technical? We use 2D and 3D animation to help our clients convey hard-to-understand offers, explain technical services and even help bring products to life before they hit the market. Explainers are a great way to engage, educate and make you memorable.
- Customer testimonials: Today, your reputation is key to building your brand. Customer testimonials are a powerful way to build trust and overcome objections. Hearing from real clients, about real results, carries more weight than any article you could write yourself. Depending on the nature of your business, these could be filmed at your customers’ premises, at your own office, or in our purpose-built studio for a clean, consistent look.
- Social media: Social media videos need to be designed and crafted to stop the scroll. As consumer intent changes, social media ads in particular need to be highly visual, caption led and optimised to work with or without sound. The right platform to use will be based on your audience, but we can film and edit content to suit your needs.
- Training videos: These are ideal for onboarding new team members, ensuring compliance and presenting internal communications. Good training videos should be structured, repeatable and clear. These can also combine live action, screen recordings and graphics to support understanding of the information presented.
How Kensa can help you choose and create your video
When you work with us, you don’t need to arrive with a fully-formed brief. Our team works with you to clarify your goals, audience and key messages and uses this information to recommend the most effective way to help you meet your objectives.
With in-house 2D and 3D animation, a dedicated studio, full on-location filming capabilities and all the kit needed for professional production; our creative approach can be tailored to your brand, budget and timelines. We have editors, motion designers and graphic specialists who handle everything from storyboards and rough cuts to final polished content. We’ll ensure your video is ready to perform across web, social, events – whatever your needs may be.
Already thinking about your next campaign? Get in touch with us today to see how we can help align your objectives with engaging video content. Take a look at what we can achieve at our in-house video studio, or take a look at some of our previous work.
