Bringing immersive experiences to life for local escape rooms

Xscape Now! in Telford approached us to refresh their website and create unique identities for their escape rooms. Our challenge was to represent these exciting experiences without giving away any top secret clues (that would be cheating). Game on!

Using a mixture of composite photography, special effects and Photoshop wizardry, we developed a series of thematic movie-poster style identities for each experience, dropping just enough clues to tease the story whilst retaining a sense of mystery to help build excitement on social media and drum up bookings.

To go along with the new room identities, we developed a fresh new website template complete with artwork, narrative backstories and difficulty ratings for each room to help people choose their favourite. It was all powered by a clever API that hooked into the client’s booking system to make the customer experience as smooth as possible.

As part of the project, our team got to have a go at each escape room to get a flavour for the themes. Not only did this help us create better artwork, but our film crew documented the whole experience and produced teaser videos to help promote the rooms. We’re not telling you our scores, though!