Looking for a way to make their lead capture process at events more engaging, Schneider Electric approached Kensa to design and build a touch screen game that could collect leads from customers attending their global events. Game on!
Inspired by our favourite quiz shows, we came up with a modern take on the classic Wheel of Fortune. Players who entered their details could “Spin to Win” a range of prizes, with everything from Gregg’s vouchers to a sought-after PS5 up for grabs.
Kensa’s in-house web team worked closely with our designers to bring the animated graphics to life, employing all sorts of technical wizardry to build a completely bespoke Schneider Electric interactive experience from the ground up. The approach was so innovative, we even got shortlisted for an esteemed Gartner Award!
The results from the trial were incredible. Nearly three quarters of participants opted into marketing communications, and that’s more than any other show we exhibited at this year.
