Tech start-up accelerator, Pyxis Edge approached us to create a distinctive brand identity for their launch. They wanted to stand out from the crowd whilst appealing to the elite world of venture capitalists. Other than the brand, we didn’t have much else to work with – apart from the fact the founder had a particular penchant for Steampunk.
We explored a range of ideas from clean tech to constellations, but for the wildcard we couldn’t resist taking the client’s interest in Steampunk quite literally. Twisting Victorian aesthetics with modern-day technology, we crafted a distinctive brand identity that appealed to tech-lovers in a unique way. To our equal delight and surprise, the client loved it, and the rest is history!
We developed a bespoke website for Pyxis Edge to capture enquiries, along with a range of exhibition materials to bring their unique aesthetic to life, from intricate stand artwork, decorative business cards and tactile handouts to life-size cutouts of their nostalgic characters – everything was carefully crafted to leave a lasting impression on prospects.
