We worked with the National Fire Chiefs Council (NFCC) to create a series of informative animated videos advising with homeowners on fire prevention. The important nature of the safety message meant that clarity of communication was prioritised over creativity – a brief that our animation team embraced with open arms.
As the animation would be shared across NFCC fire departments nationwide, the content needed to be universal and accessible as possible. Not only did this mean that clear wording and easy to read subtitles, but the visuals had to speak for themselves as much as possible to make this critical safety advice easy for anyone to understand.
Whilst it was important to make the advice clear, the video also needed to hold the viewer’s attention long enough to take it all in. Our illustrators and animators team had fun storyboarding creative ways to demonstrate each safety tip, using relatable everyday scenarios from tea towels left on the stove to cats playing with candles!
