Nextail develop AI-powered software to help fashion-first retailers automate merchandising processes to meet demand. The problem? Fast growth meant their startup branding no longer aligned with their position in the market, so they asked Kensa to completely overhaul their brand image from top to bottom.
We developed a range of brand and website concepts from innovative tech to sleek and modern, each designed to strategically position Nextail against it’s competitors. The client settled on a stylish new identity that spoke to fashion retailers with a UI-inspired aesthetic to visualise the platform’s features along with the business benefits.
To follow the website relaunch, we also provided Nextail with a brand toolkit to support future growth – everything from social media templates and case study documents to polished pitch decks. Along with this, we created a set of guidelines for how their in-house team should apply the brand in the future to help maintain consistent design language.
We had an outstanding experience working with Kensa – they were professional, responsive and delivered exceptional results.
