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3D animation for world-class automotive software

Showcasing an innovative new software to pioneer the future of body shop repairs

ITAS App Mobile Mockup | Kensa Creative
Capture Branding - ITAS | Kensa Brand Agency Shropshire
ITAS Animated Explainer Video | Kensa

Making complex simple.

ITAS are software developers driven to improve industry standards in the automotive sector with their brand new repairs portal, Capture. Kensa worked with them to develop a 3D animated promotional video to showcase how it works by connecting dealerships with bodyshops to provide better customer service for accident repairs.

3D Animation - ITAS | Kensa Animation Studio
ITAS Explainer Video | Kensa Creative
ITAS Sales Process Video | Kensa Creative

Selecting the best approach

The initial brief was to produce a filmed software demo, but with so many different locations and scenarios to cover (such as repairing an expensive car!) we advised a combination of 2D and 3D animated video to tell the story in the most efficient and comprehensive way.

ITAS Animated Explainer Video | Kensa Video Agency

The power of motion graphics.

We storyboarded the step-by-step customer journey from dealership to damage repair, using data visualisation and smooth animations to make a complex process appear simple on screen. We were able to highlight the ITAS software USPs in a visual way to help make the system a clear choice for the target audience.