Charlton & Jenrick have been manufacturing fireplaces since 1986. They wanted to refresh their image ready for a new product launch whilst maintaining their heritage. We developed a range of concepts to elevate and modernise the brand whilst appealing to their premium market with an elegant, sophisticated design language.
As part of the brand rollout, we built a fully responsive and performance optimised new website to effectively promote the client’s vast range of products, adding a modern flair with subtle animations and interactive features whilst keeping the user journey simple and easy to navigate.
As part of the brand rollout, we supported Charlton & Jenrick in updating their full suite of marketing literature, from advertisements to product range catalogues. We combined stylish in-situ photography with creative layouts to show off their wide range of models, from heritage wood burners to sleek electric fires.
For the pièce de résistance we scripted, storyboarded and produced a series of 3D animated videos to showcase each of their new products, complete with true-to-life textures, real flame simulations and a cosy living room interior to help viewers feel the warmth that each fireplace could bring to their home.
