According to statistics issued by Ofcom on 6th August 2015, of all website traffic recorded in the UK, 33% of this is driven by smartphone access. In addition to this, 66% of all adults in the UK own a smartphone. With all this in mind, the times never been more right to make sure you go mobile when it comes to your website. But is your website responsive for mobile use? And why should you worry about this in the first place?
The benefits of a mobile responsive website
The convenience of mobile web browsing is fast outweighing traditional means. You no longer have to fire up your desktop computer or set up your laptop to find your local tradesman or book a last minute flight. However, the likelihood of a person making a purchase from a website that isn’t mobile responsive is drastically reduced as more often than not, these sites are difficult (if not near impossible) to read and navigate around.
Whether your target market is global, national or local, you could already be losing potential customers. If a prospective customer is choosing you visit your site via mobile and your website isn’t responsive, these customers won’t see your business’ full potential. A responsive website not only ensures all important information can be accessed and viewed, but it also means your site can convert. 1 in 3 mobile searches are in fact for local amenities, so even local one-man bands should get on board the mobile revolution.
Does it matter if my site isn’t responsive?
A massive implication related to this, which has been under-reported recently in the media, is that Google are penalising non-responsive websites. This means if you currently rank well in search engines, you can expect to see a fall in your presence if your site isn’t tailored accordingly. You can see how ‘mobile friendly’ your website is with Google’s quick test: https://www.google.co.uk/webmasters/tools/mobile-friendly/
Despite being busy helping our clients with the important task of making their websites mobile responsive, we’ve practised what we preach and recently made the time to update our own website. This is so our visitors can see clearly on all devices how we can help them, ensuring our website visitors find the information they need on our website – and not from our competitors!
Future proof your website – get in touch today!
