It was primarily aimed at existing clients, giving them a fun distraction and opportunity to win some cool prizes while learning more about the Kensa team and our services in the process. We also got to show off our creativity and produce something a little different!
From building a brand and illustrating characters based on the team to developing assets, animations, coding the game and running a 2 week competition, we did it all in house.
The response rate was great, with several users logging 30+ sessions of over 20 minutes in length. There was a fierce competition to stay top of the table, but even those who didn’t get the high score enjoyed having a go.
So, what was it?
A running themed browser game featuring the Kensa team, released as a campaign to tie in with the 2016 Olympics.
It was designed to showcase our interactive design skills while also giving our clients a fun distraction and letting them win some cool prizes along the way.
A quirky roster of runners
The playable characters were based on the 2016 Kensa team, each with their own unique style, stats and sometimes even accompanying cats!
Play On Any Device
The game was designed to resize and work on any size device, whether you’re playing on a large screen desktop computer or a smartphone. Even the controls varied, with keyboard controls for desktops and swipes when you’re on a mobile or tablets.
Want Something Similar?
Are you looking for something similar for your own brand? This is a great way to increase customer engagement and awareness – and also showcase your brand in a fun and memorable way. Get in touch with us to learn more about how we can use bespoke animation and motion graphics like this for your own brand.
