FastTrack is a car repair centre which opened in February 2016. Specialising in jobs with a 2 day or less turn around, they’re called FastTrack for a reason!
We worked with the team at FastTrack to create new branding that reflected what the business was all about – and support it’s launch. We wanted this to be eye-catching, slick and suitable to the automobile industry the businesses sits within. Once the branding was completed and finalised, we looked at how this could be effectively used across a range of marketing materials to promote the brand to a new audience.
The Client
FastTrack is a car repair centre opened in February 2016. Specialising in jobs with a 2 day or less turn around, hence the name! On this project, our client said: “When I started the process of designing a logo from scratch for our new concept, I had no idea of what I wanted. I knew I wanted it to look professional, yet fun. Cool, but classic.”
The Brief
FastTrack came to us with a name for their brand, but no clear or pre-conceived ideas of how they visualised their brand. All they knew for sure was the logo needed to translate effectively across a range of mediums including signage, courtesy cars, stationary, social media and workwear.
The Outcome
Working collaboratively, we established that the core of the brand needed to centre around their USP; a fast turnaround with a premium feel, which is what our final design embodied and communicated. The brand was then rolled out over different channels including printed materials and social media.
Kensa Creative were amazing at translating my ideas in to an actual design, that we loved from the moment we saw it – Dawn Owen, FastTrack
We have vast experience in building distinctive identities for all sectors, that go onto forge trusted and successful brands. From a simple logo and colour scheme to complete bespoke applications, your brand identity is usually the first contact customers have with your company – make sure it does you justice. Contact us today to start your brand journey.
